1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
Feasibility Study & Strategic Targeting
Introduction
The critical first step of any project. This phase aims to define a robust pre-concept for a destination, validating the project's feasibility before committing further resources. Upon completion, you will receive a comprehensive document, an essential tool for initiating development, securing financing, and engaging key partners.
2/5
Feasibility Study & Strategic Targeting
Trends
Get a clear understanding of the current market and conduct initial research on the project.
Analysis of evolving traveler behaviors and trends
Case studies of representative concepts with in-depth analysis
Targeted research aligned with potential project viability
3/5
Feasibility Study & Strategic Targeting
NUMBERS
Validating the financial feasibility of the envisioned pre-concept.
Preliminary budget assessment
Development of P&L assumptions (staff, turnover….)
Preliminary P&L assessment
4/5
Feasibility Study & Strategic Targeting
Environment
Gathering local market data
Key local / regional economic indicators
City / country tourism insights analysis
Key data surrounding the project
Targeted audience Identification
5/5
Feasibility Study & Strategic Targeting
Positioning
Translating the project's core vision into a tangible concept.
Local competition analysis
Identification of local market opportunities
Targeted audience definition
Pre concept proposal
1/5
Concept Development
Introduction
Once the pre-concept is validated, this phase focuses on detailed development and the formalization of a clear, structured, and operational brief. This cornerstone document ensures that all stakeholders and operational partners are aligned with a shared vision. This is the creative heart of Momerable: we shape the property’s global identity by bridging bold aesthetics with operational necessities. Every stage of the guest journey is designed to evoke emotion, streamline operations, and enhance the project’s overall market appeal.
2/5
Concept Development
Programming
Concretely define the concept of hospitality.
Details of offers and complete services of the concept
Identity of the project for marketing development
Definition of the guest journey
3/5
Concept Development
PARTNERSHIPS
Select best competencies.
Finance (subsidies, banks...)
Technical (interior designer, contractoprs, ACA...)
Operation (hotel brands, affiliations, management...)
4/5
Concept Development
DESIGN
Visualise the project and define the direction for the interior designer.
Space planning
Scenography, guest flow
Moodboard of intentions by spaces
Focus elements that make the project different
5/5
Concept Development
SUSTAINABILITY
Incorporate a sustainable strategy from the beginning of the project.
Definition of the sustainability strategy
Definition of actions according to the established strategy
Communication recommendation according to the established strategy
1/5
Project Roll Out
Introduction
Our role is to coordinate the entry of each partner while ensuring a rigorous follow-up of the back-planning to secure the opening. This mission includes monitoring operational issues, configuring the digital ecosystem and preparing the pre-opening budget. By adjusting the concept to the realities of the field, we ensure the conformity of the initial vision and cost control. In the context of a business takeover, this phase is the starting point of our support. We carry out a comprehensive audit to define the new strategic vision and establish a short, medium and long-term action plan focused on the asset’s performance.
2/5
Project Roll Out
PROJECT FOLLOW UP
Accompanying as an hospitality expert.
Monitoring of site meetings in relation to operational and conceptual aspects
Adjustments according to project constraints
Concept – operation alignment
3/5
Project Roll Out
PARTNERSHIPS
Coordonate best competencies
Coordination of partners (financial, technical, operational)
Selection and procurement of OS&E
4/5
Project Roll Out
OPERATIONS
Establish the operational structure
Supplier selection
Digital environment (tech stack) selection and configuration
Pre-launch budget
5/5
Project Roll Out
AUDIT TAKEOVER
Analyse the entire asset
Operational (procedure, customer journey, training...)
Commercial (pricing strategy, distribution channels, communication...)
Financial (P&L, management ratio, debtors, paid leave...)
Technical (maintenance and safety training, Capex...)
1/5
Pre Operation
Introduction
Whether it is a pure creation or a takeover of an existing establishment, this phase is the driving force behind the move to action. We orchestrate the launch and adjustment of operational tools, the recruitment of future talent and their training, pre-commercialisation and communication, as well as the set up of the establishment. Our objective is a gradual ramp-up and the takeover of the tool by the operational teams. Our goal is to reduce the inertia of the start-up to ensure a rapid increase in turnover and a smooth takeover of the operation, with a focus on the customer experience.
2/5
Pre Operation
OPERATIONS
Ensure operational needs for opening.
Compliance, safety and classification with the competent authorities
Order and set up
Operational testing and adjustment
3/5
Pre Operation
FINANCE
Financial structure set up.
Translation of the business plan into an operating profit and loss account
Monitoring of the pre-opening budget
Training in accounting procedures
4/5
Pre Operation
SALES & MARKETING
Get ready for the opening
Creation of the website and digital plan
Creation of the pricing strategy in relation to the BP
Connection of marketing tools (CRM, PMS...)
Pre-commercialisation and communication
5/5
Pre Operation
HUMAN RESSOURCES
Finding the best talent and integrating them.
Staff recruitment
Implementation of payroll software and HR management
Implementation of employer brand
Training in HR procedures
1/5
Hotel Management
Introduction
In close collaboration with the hotel management, we drive excellence on a daily basis around three pillars: team management, financial performance and customer experience. Thanks to our integrated digital ecosystem, we optimise resources and maximise revenue in real time. This technological expertise, combined with our presence on the ground, guarantees superior operational efficiency and the highest level of customer satisfaction. Every decision is guided by our core principle: creating value for the investor. Through transparent KPIs, we ensure the continuous growth of performance and thus the value of your asset.
2/5
Hotel Management
OPERATIONS
Manage the daily operations with rigour and consistency.
Management of teams on the ground
Monitoring and adjustment of performance
Daily management of resources in line with activity
3/5
Hotel Management
GUEST EXPERIENCE
Creating guest emotions
Creation of the virtual and physical guest journey
Continuous soft skills training
5 senses experience (music, scents...)
4/5
Hotel Management
SALES & MARKETING
Maximise performance and promote the establishment locally.
Marketing and adjustment of rates and restrictions
Signing of corporate contracts
Analysis of trends and pilot deployment
Brand communication
5/5
Hotel Management
FINANCE
Tracking and analysing performance
Sales performance monitoring
Income statement
Monitoring of management ratios and implementation of associated action plans
Owner reporting
support at each stage
0
1
Feasibility Study & Strategic Targeting
0
2
Concept Development
0
3
Project Roll Out
0
4
Pre Operation
0
5
Hotel Management
02
FEASIBILITY STUDY & STRATEGIC TARGETING
03
FEASIBILITY STUDY & STRATEGIC TARGETING
04
PROJECT AND FF&E/OS&E MANAGEMENT
05























