1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/5
FEASIBILITY STUDY & STRATEGIC TARGETING
Introduction
The first key step in any project. It aims to define a solid pre-concept for a destination, thus making it possible to validate the feasibility of the project before engaging additional resources. At the end of this phase, you will have a complete document, which is essential for any request for financing or for initiating architectural development procedures in order to be investigated.
2/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The Trends
Have an idea of the current market and do initial research on the project idea.
Study of new behaviors
Travelers
Travelers
Examples of representative concepts
with analysis
with analysis
Focus on research in connection with the project
potential
potential
3/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The figures
Validate the financial feasibility of the imagined pre-concept.
Pre-study of budgets
Development of hypotheses for P&L (staff, CA...)
Pre study
From P&L
From P&L
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The environment
Validate the financial feasibility of the imagined pre-concept.
Economic key figures
Of the city/region
Of the city/region
Analysis
touristic
Of the city/country
touristic
Of the city/country
Figures
keys to the hotel industry around
Of the project
keys to the hotel industry around
Of the project
Identifying the typical customer
4/5
FEASIBILITY STUDY & STRATEGIC TARGETING
The positioning
Respond concretely to the idea of the project.
Analysis of local competition
Highlighting opportunities
From the local market
From the local market
Defining a target
Proposal of a pre-concept
1/1
Property search & negotiation
Research mandate
Mandated by the purchaser, we design a tailor-made search, structured around precise and realistic criteria. Thanks to our perfect knowledge of the market, territories and players, we identify the most relevant opportunities. Unlike a broker, we act exclusively in the interests of the buyer, managing all exchanges and negotiations to ensure the strategic coherence of the project.
Property search & negotiation
Property search & negotiation
Property search & negotiation
Property search & negotiation
1/5
Feasibility Study & Strategic Targeting
Introduction
The first key step of any project. This phase aims to establish a solid pre-concept for a destination, allowing the feasibility of the project to be validated before committing additional resources. At the end of this phase, you will have a comprehensive document, essential for any funding request or to initiate architectural development procedures in preparation for planning approval.
2/5
Feasibility Study & Strategic Targeting
Trends
Have an idea of the current market and do initial research on the project idea.
Study of New Traveler Behaviors
Representative Concept Examples with Analysis
Research Focus Linked to Potential Project
3/5
Feasibility Study & Strategic Targeting
Finacials
Validate the financial feasibility of the imagined pre-concept.
Preliminary budget study
Developing P&L hypotheses (staff, revenue, etc.)
Preliminary P&L study
4/5
Feasibility Study & Strategic Targeting
Environment
Collect local information for the project.
Key Economic Figures of the City/Region
Tourism Analysis of the City/Country
Key Hospitality Figures around the Project
Identification of the Target Client
5/5
Feasibility Study & Strategic Targeting
Positioning
Respond concretely to the idea of the project.
Local Competitor Analysis
Highlighting Local Market Opportunities
Defining a Target Audience
Proposing a Pre-Concept
1/3
Project management and FF&E/OS&E
Introduction
We provide comprehensive management of your project, ensuring that each step aligns with the initial hospitality concept defined. This phase guarantees that the final outcome faithfully reflects the envisioned concept. With our expertise, we also handle the management of FF&E (furniture, fixtures) and OS&E (operating supplies and equipment), overseeing everything up to delivery and installation.
2/3
Project management and FF&E/OS&E
FF&E/OS&E
Select the final equipment for the project.
Budget Preparation
Selection of FF&E and OS&E
Monitoring Orders and Deliveries / Installations
3/3
Project management and FF&E/OS&E
Project monitoring
Partial support as a Hospitality Expert
Coordination with Operations Manager
Coordination with Architect
Concept Adjustments According to Constraints
Project management and FF&E/OS&E
Project management and FF&E/OS&E
1/5
Concept & identity creation
Introduction
Once the pre-concept is validated, this phase aims to develop the concept in every detail. The objective is to produce a comprehensive specifications document, precisely describing each space and its identity. This document will serve as a reference for the various project stakeholders – interior designers, architects, contractors, marketing teams, etc. – enabling them to align their work with the hospitality concept we have designed.
2/5
Concept & identity creation
Programming
Define the Welcoming concept concretely in details.
Details of Spaces and Potential Partnerships
Explanation of the Customer Journey
Artistic Direction of the Project (Engaging the 5 Senses)
3/5
Concept & identity creation
The brand
Give the project an identity for marketing development.
Concept Name and Logo
Brand Presentation Script
Graphic Charter & Visual Identity Guidelines
4/5
Concept & identity creation
The design
Visualize the project and set the direction for the interior designer.
Space planning
Scenography – People Flow
Mood board of Intentions by Space
Focus on Elements that Differentiate the Project
5/5
Concept & identity creation
Sustainability
Integrate a sustainable strategy from the beginning of the project.
Implementation of the Strategy through Actions
Establishment of a Communication Plan
1/1
Project monitoring & adjustments
Follow-up & adjustment
We ensure the active follow-up of the projects we have designed, but we also intervene à la carte on specific missions. Our expertise in the hospitality industry allows us to analyze, adapt or reorient an existing offer. Whether it is to adjust a concept, optimize a customer journey or review an operating strategy, we provide tailor-made solutions, with high standards and agility.
Project monitoring & adjustments
Project monitoring & adjustments
Project monitoring & adjustments
Project monitoring & adjustments
1/1
Connecting with management partners
Matchmaking
We identify the brands and operators most suited to the project, based on precise specifications and in line with the site's strategy. We carry out a rigorous pre-selection, facilitate exchanges and structure the proposals received. Our role is to support negotiations with a neutral and expert perspective, while ensuring continuous monitoring to ensure a smooth and efficient implementation of the operation.
Connecting with management partners
Connecting with management partners
Connecting with management partners
Connecting with management partners
support at each stage
0
1
Property search & negotiation
0
2
Feasibility Study & Strategic Targeting
0
3
Project management and FF&E/OS&E
0
4
Concept & identity creation
0
5
Project monitoring & adjustments
0
6
Connecting with management partners
02
FEASIBILITY STUDY & STRATEGIC TARGETING
03
FEASIBILITY STUDY & STRATEGIC TARGETING
04
PROJECT AND FF&E/OS&E MANAGEMENT
05